Zur Person:

Manfred is a Duesseldorf-based external PhD student at the Chair of Information Systems & Transformation Management at the University of Duisburg-Essen. With an academic background in economics, social security law and public health and over 20 years of consulting experience, he focuses his research on the successful management of digital transformation, AI-driven process automation and the human factor.

In his professional life, Manfred has been a Senior Partner at IBM Consulting since October 2017 and is responsible for the public sector consulting business for Germany, Austria and Switzerland and for the Government Industry in EMEA. He previously held various management positions at IBM, including leading IBM's SAP consulting business with the public sector in Europe. In his role, Manfred is responsible for customer projects in the areas of digitalization, artificial intelligence, cloud, modernization of application systems and projects with SAP, Microsoft, Salesforce, AWS etc.. Prior to IBM, Manfred held various positions at Deutsche Rentenversicherung.

Lebenslauf:

Academic Background

• 1992 to 1999: FernUniversität Hagen, Economics, Diplom-Kaufmann
• 1994 to 1996: Academy for Hospital Management, Krankenhausbetriebswirt
• 1989 to 1992: University for Applied Sciences Düsseldorf, Social Security Law, Diplom-Verwaltungswirt (FH)

Work Experience

• Since 2003: IBM Consulting, Public Sector
• 2000 to 2002: PwC Consulting, Financial Services & Public Sector
• 1992 to 1999: German Public Pension Fund

Forschungsgebiete:

• Digital Transformation
• AI/GenAI-driven automation
• Human Friendly Automation (HFA)

Publikationen:

• Baer, Manfred; Plattfaut, Ralf: Human Friendly Automation: A Literature Review on the Role of the Human Factor in AI-Driven Business Process Automation. In: Marrella, Andrea; Resinas, Manuel; Jans, Mieke; Rosemann, Michael (Hrsg.): Business Process Management Forum. Springer Nature Switzerland, Cham 2024, S. 287-301. doi:10.1007/978-3-031-70418-5_17BIB DownloadDetails